1. Design is how it works. Design is what it looks like. Design is it.

    Design isn’t, however, a concrete component. Each thing isn’t the essence of 1/nth part design – there is no discreet measure for this essential element of a thing. Rather, design permeates the form, function, intent, and feeling of any made thing – the gestalt.

    The nature of design is process: from an existing state – to a preferred one. This shift is design. Exemplary artifacts of this process are those whose form and function are equivalent.